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AprilI'm Not Buying ThatApril 14, 2005 at 12:12 pm AST by Rodney MacLeodHow well does advertising actually work? I know there are times that I am in the store and I will by one brand over another because I heard of it before, not necessarily because of a commercial. There have been times that I have seen a commercial and I almost instantly bought it. Saw a commercial for Pizza Hut dipping things and was on the phone ordering them with in 15 minutes. Another time I was watching the UFC show and when it was done I ran out and rented one of there dvds. I like to think of these as exceptions, and that I do not easily become swayed by a commercial.
I watch car commercials on TV all of the time, but ask me five minutes after the commercial is over what the commercial was selling and at best I would say “a car”. So often it seems that a company concentrates on a visually appealing, or funny commercial that the product gets lost in the hype.
Do companies that spend excessive amounts of money on advertisement recoup that money in sales generated by the ad? I am thinking mostly about Super Bowl commercials. I love the; I just wish that my local cable company did send me a Canadian station on the American channel. Budweiser consistently spends Millions of dollars every year making and airing commercials during the Super Bowl. Heck, they are even expected to advertise. Is that commercial generating enough new profits to justify the commercial, or do they have to increase their prices to afford the commercial?
Posted by Dennis on April 14, 2005 at 2:34 pm ASThttp://blogs.ardentlife.com/dennisI was just reading some stats on superbowl commercials, and last year, with the cost of an ad being around $2.25 million for 30 seconds, and their were around 140 million viewers, thats comes to around a $1.60 per viewer.
I'm not sure if that math is right, thats just what the web site says.
http://online.chabotcollege.edu/kwaldo/ANT5/SuperBowl_ANT5.html
Posted by dwayne on April 14, 2005 at 3:25 pm ASTI was reading an article from slashdot earlier this year and they'd made mention that Forbes had a story, http://forbes.com/home/commerce/2005/01/27/cx_de_0127bubblebowl.html, looking back on the dot-bombs and a bunch of other internet startups which advertised during the 2000 Super Bowl. They call the game The Bubble Bowl since over a dozen internet companies blew $40 million on ads, and then most of them went out of business. You can see some of these commercials at http://www.forbes.com/2005/01/27/cx_de_0127bubblebowlslide.html.
I like how the article says, "These startups hoped that Super Bowl exposure would sear their web address into the minds of consumers. But most viewers were left with only vague memories of chimpanzees dancing to "La Cucaracha" to promote whatchamacalit.com". Something to the same extent as what you had said, "a car".
By the way, do your buttons below the reply message actually work or am I just too stupid to know how to use them?
Posted by Glasseyerod on April 14, 2005 at 4:19 pm ASThttp://www.glasseyerod.comThey should work. Highlight what you want and then click on the button. They insert the appropriate HTML tags. Some will have a pop up that asks for the adress of what you are linking to.
